EdTech Startup

Growing Online Fundraising Platform and Improving Brand Consistency

As the in-house designer and social media manager for LeanStream, I spearheaded the development of their brand guide and adapted their content to target diverse audiences on various social media platforms. I collaborated with the Marketing team to run paid advertising campaigns, which resulted in a 1000% increase in reach and a 430% increase in engagement across all platforms in just three months. My contributions also included designing print and digital marketing materials and conducting research on industry pain points and keywords. As a result of these efforts, the number of school districts and universities using LeanStream's online fundraising platform grew from 10 to 17 during my tenure.