As a creative partner at EQ Labs, I collaborate with music producers and audio engineers to produce visually compelling promo videos and reels for their social media accounts on Instagram and TikTok. I start by discussing their vision and desired vibe for the video content, sometimes also incorporating audio trends that are currently popular on the platforms. I use their footage or occasionally record videos myself and edit them to produce multiple pieces of content for them to post consistently throughout the week.
Since we started working together, EQ Labs has seen a significant increase in engagement on their Instagram account. In just a few months, their engagement has increased 64% by creating consistent, eye-catching video content that resonates with their target audience.